Optimal Station saw the need for customization in the automatic retail world. Having come from both manufacturer and operator worlds, we heard the same issues and complaints repeatedly. Owners were trying (often unsuccessfully) to piece together the necessary components to create functional, efficient, and profitable automated retail systems. We saw companies go out of business unnecessarily when they couldn’t put all the pieces together effectively. So we decided to create a company where we would bring quality hardware and software together to give our clients the best of everything, always paying attention to every detail. We knew that it was imperative to constantly be innovative so we could consistently offer our clients the latest and greatest.

In the process of providing outstanding service to our automated retail clients, we became aware of similar needs in the world of event marketing. Taking our well-honed best practices; hardware and software know-how; and commitment to the highest product and service quality, we looked at how we could help clients optimize their brand reach and loyalty. We consulted with some of the best in the experiential marketing industry and learned that brands want their activations to be fun and exciting while delivering the ROI that propels the company forward. That information, in the hands of our existing passionate, knowledgeable, and dedicated team led us to the creation of our experiential marketing division. Our creative team designed and constructed all-in-one communication Stations, built around our already state-of-the-art vending machines and custom software. We developed a suite of ancillary products and services to complement the Stations. We trained Optimizers to use these Stations as tools to attract and engage attendees, while gathering vital data which we then deliver post-event, providing the client with all the metrics and analytics they could possibly need to make good business decisions, sales funnels, etc.

At the core of it all, Optimal Station strives to do more, be more, care more. All the while we want to grow, help others grow, give back, and have fun!