The Role of Data Capture in Measuring Event ROI

Optimal Station, an experiential technology and service provider, offers advanced tools, systems, processes, and service to help marketers most effectively execute a unique and customized activation that makes it FUN and REWARDING to engage and provide VERIFIED metrics so that brands can maximize their marketing dollar.

How Optimal Station Pivoted During a Pandemic

We wanted to thank Design Pickle for writing this amazing Case Study about Optimal Station. About When Optimal Station launched in 2017, it sought to fill a void in the automatic retail industry. With roots in both the manufacturing and operating worlds, the custom vending solutions company made it their mission to bring innovation and outstanding customer […]

Why WOULDN’T You Want a Turnkey Solution?

A turnkey solution is the best choice….right?  Maybe, maybe not. When you hear or read, “turnkey,” does it automatically connotate, “better?”  The definition of turnkey, according to Merriam Webster is, “built, supplied, or installed complete and ready to operate.”  It sounds so easy, so enticing, right?  But it is the best fit for YOU?   Another […]

Is It Too Soon For Live Events?

If you’re in the business of trade shows, conventions, or live events of any kind, there has been a tremendous trend toward moving to virtual events. That’s certainly a logical decision to make.

Good Timing or Lucky Break?

How has your business adapted to a COVID-19 world? Have your changes put you in a better position both short term and long term? Are you stronger or weaker and do you know why?

No Time Like the Present to Pivot

If you’re one of the many businesses negatively affected by the Coronavirus, you can choose to continue doing the same thing, or you can take a different direction. Who’s pivoting and how?