TAKE YOUR MARKETING
TO THE NEXT LEVEL!
Optimal Station provides an array of experiential technology marketing activations integrating interactive media with state-of-the-art product dispensing capabilities. They can be tailored to include social media walls, HD digital ad displays, artificial intelligence, promotional vending, photo booths, and much more.
Some of the Many Possibilities Available
with an Optimal Station Experiential
Activation
• Dispense call-to-action options including
survey, hashtag, gameplay, or completely custom
• 4K interactive brilliant touch screens,
(your choice of size). Now available: TOUCHLESS!
• Social media wall with live curated feeds and option for contests
• Photo booth options including custom photo frames, an array of filters, augmented reality capabilities, surveys, and social media integration
• Ability to display vivid videos, static ads,
websites, and/or integrated augmented reality
• Full post-activation analytic reporting of all data collected. (social media, photo booth, survey, etc.)
• Custom physical and digital branded
environments
• Complete the suite with a gourmet coffee station, charging station, and/or complementary furnishings
INSPIRATION – ENVISION YOUR BRAND HERE!
OUR SERVICES
HARDWARE LINEUP
The Future 360° Station is a sleek and stylish option when you’re looking for a four-sided, all-inclusive interactive communication Station. Each side features a brilliant, high-definition 42” touchscreen interface, each of which can be customized for your needs. The front side of the Future 360° Station has the dispense function, allowing you a wide variety of calls-to-action for the dispense. Its large delivery elevator allows for the dispensing/vending of big products including tools, larger boxed items, electronic gadgets, glasses, and much more. Conversely, it can dispense something as small as a gift card. The product extraction system is adjustable to many different packaging shapes and sizes. This machine is capable of holding up to 7 trays (product size permitting) across the width of the cabinet. Each tray can accommodate up to 10 extractors (again depending upon the product size). This marketing Station can be fitted with an energy-efficient cooling unit that maintains perfect conditions for refrigerated products. The Future 360° Station is the largest and most comprehensive Station that allows for either full-service, all-inclusive or self-service, plug-and-play operation.
- Dimensions: 75” Tall x 39.25” Wide x 45.25” Deep
- Weight: 1100 Lbs.
| Four Sides | Three Sides | Two Sides | One-Sided |
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- Choose your call to action for the front:
- Retail (i.e.: credit card payment)
– Email receipt - Marketing
– Social media (e.g. hashtag for the item)
– Gameplay interaction
– Email Capture
– Survey Response
Capture Choose Custom:- Trivia
- QR Code scanning
For the other three sides, choose from:
- Photobooth
- Social Media Wall
- Digital Video Ads
- Digital Still Ads
- Multiple (Rotating) Ads
- Local weather widgets live stream
- RSS feeds
- Retail (i.e.: credit card payment)
- Choose your call to action for the front:
- Elevator Delivery System.
- The capacity of up to 7 fully adjustable trays and up to 10 channels each.
- Flexible configuration. The conveyor belt system allows for quick modification of channel width and depth.
- Vend detection by photocells sensors on the elevator.
- LED lighting system with on-off programming.
- 42” custom touchscreen interaction.
- Power supply standard 110V outlet
- Maximum consumption 650w
- The optional cooling unit allows programmable temperature from 34ºF to 54ºF.
- QR capture
- Augmented Reality
- Interactive maps
The 360° Station is known as our “trade show stunner.” This Station features a 360-degree marketing and branding experience. The front features a glass display and a touchscreen interface. The two sides, as well as the rear, feature 40-inch digital HD screens set up for digital advertising and/or social media walls. Use music and/or audio to further enhance the user experience as this unit offers speakers great for background music or informative audio digital ads.
- Dimensions fully assembled: 45” x 49” x 85”
- Electrical requirements: 110 VAC 15 amps standard socket
| Four Sides | Three Sides | One-Sided |
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- 22″ Touchscreen HD Screen
- Digital ads above the UI (User Interface) and on the rear and both sides
- Play different ads on each screen
- Category Selections
- Choose your call to action:
– Retail (i.e.: credit card payment)
— Email Receipt
– Marketing
— Survey Call-to-Action
— Social Media (e.g. hashtag for the item)
— Gameplay interaction
— Email Capture - Custom
– Trivia
– QR Code scanning - Help Desk interaction
- Local Weather widgets live stream
- RSS Feeds
- Social Media Wall
- Robust back-end management
- Soft Elevator Delivery
- Maximum package deliverable: 4”x4”x9”
- Conveyor belt extraction systems
- QR Code Scanner
- Up to 7 Trays with 7 extractors (Depends on the height and width of products)
- Tempered Glass
- 3 point main cabin locking system
- LED Lights
- Guaranteed Surevend system
- Product gender analytics, using an HD camera
- Photo booth technology and social media integrations
The Easy Retrieve 270° Station offers a clear glass front so the user can see the actual items inside through a glass front next to a 32” front touch screen for the user interface. The elevator delivers the item conveniently at waist height and is designed for multiple-item vends through our shopping cart technology. The vivid high-definition 42” touch screens on the right and left sides can be customized to allow your brand to educate, promote, or otherwise engage with the consumer. The product extraction system is adjustable to many different packaging shapes and sizes. This machine is capable of holding up to 8 trays (product size permitting) across the width of the cabinet. Each tray can accommodate up to 7 extractors (again depending upon the product size).
- Dimensions fully assembled: 45” x 49” x 85”
- Electrical requirements: 110 VAC 15 amps standard socket
- Weight – 970 lbs
- 3 digital screens, 2 42” and 1 32”
| Four Sides | Three Sides | One-Sided |
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- Soft elevator delivery
- Maximum package deliverable: 4”x 4”x 8”
- Conveyor belt extraction systems
- Up to 8 trays with 7 extractors (Depends on the height and width of products)
- Custom branded exterior casing
- Custom 27” to 32” HD touchscreen for the user interface as well as digital signage
- Cloud-based remote inventory, software, and ad management
- Tempered glass
- 3 point main cabin locking system
- LED lights
- Guaranteed vend system
- In-house parts and labor warranty of one-year head-to-toe, two years on the compressor (when applicable), and five years on the extractors.
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The Easy Retrieve 270° Station offers a clear glass front so the user can see the actual items inside through a glass front next to a 32” front touch screen for the user interface. The elevator delivers the item conveniently at waist height and is designed for multiple-item vends through our shopping cart technology. The vivid high-definition 42” touch screens on the right and left sides can be customized to allow your brand to educate, promote, or otherwise engage with the consumer. The product extraction system is adjustable to many different packaging shapes and sizes. This machine is capable of holding up to 8 trays (product size permitting) across the width of the cabinet. Each tray can accommodate up to 7 extractors (again depending upon the product size).
- Dimensions fully assembled: 45” x 49” x 85”
- Electrical requirements: 110 VAC 15 amps standard socket
- Weight – 970 lbs
- 3 digital screens, 2 42” and 1 32”
| Four Sides | Three Sides | One-Sided |
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- Soft elevator delivery
- Maximum package deliverable: 4”x 4”x 8”
- Conveyor belt extraction systems
- Up to 8 trays with 7 extractors (Depends on the height and width of products)
- Custom branded exterior casing
- Custom 27” to 32” HD touchscreen for the user interface as well as digital signage
- Cloud-based remote inventory, software, and ad management
- Tempered glass
- 3 point main cabin locking system
- LED lights
- Guaranteed vend system
- In-house parts and labor warranty of one-year head-to-toe, two years on the compressor (when applicable), and five years on the extractors.
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This one-sided Station offers a glass front, allowing participants to view what is about to be dispensed. It features a 22” touchscreen interface that can display images or photos in addition to the Call-to-Action. It’s an economical solution for a full-service activation as well as a stand-alone self-service activation, such as a pop-up.
- Dimensions fully assembled: 42”W x 44”D x 85”H
- Maximum package deliverable: 4”x4”x9”
| Four Sides | Three Sides | Two Sides | One-Sided |
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Choose your call to action:
- Retail (i.e.: credit card payment)
– Email receipt
– Coupon/Promotions input
OR
- Marketing
– Survey Call-to-Action
– Social media (e.g. hashtag for the item)
– Gameplay interaction
– Email Capture
OR
- Custom
– Trivia
– QR Code scanning
– Augmented Reality
– Interactive AppsOr display: - Digital Video or Still Ads above UI (User Interface)
- Multiple (Rotating) Ads
- Local weather widgets live stream
- RSS feeds
- 22” touchscreen HD screen
- Soft Elevator Delivery System.
- Flexible configuration. The conveyor belt system allows for quick modification of channel width and depth.
- Guaranteed vend system. Vend detection by photocells sensors on the elevator.
- LED lighting system with on-off programming.
- Power supply standard 110V outlet 15 amps standard socket
- Maximum consumption 650w
- The optional cooling unit allows programmable temperature from 34ºF to 54ºF.
- Conveyor belt extraction systems
- Up to 7 trays with 7 extractors (Depends on the height and width of products)
- Tempered glass
- Product gender analytics, using an HD camera
- Photo booth technology and social media integrations
The Drive-Through Station offers a clear glass front so the user can see the actual items inside with a 27” to 32” front touch screen for the user interface. The elevator delivers the item conveniently at car door height and is designed for multiple-item vends through our shopping cart technology. The vivid high-definition 43” touch screens on the right side can be customized to allow your brand to educate, promote, or otherwise engage with the consumer. The product extraction system is adjustable to many different packaging shapes and sizes. This machine is capable of holding up to 8 trays (product size permitting) across the width of the cabinet. Each tray can accommodate up to 7 extractors (again depending upon the product size).
- Dimensions fully assembled: 50”W x 45.5”D x 78”H
- Electrical Requirements: 110-125VAC 60 HZ
- Weight – 980 lbs.
| Drive Through | Double Duty | Locker | Wall |
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- Detailed thumbnail product images
- Digital ads above UI (User Interface) and on both sides
- Category selections buttons
- Credit card swipe, NFC tap-2-pay mobile pay options, and EMV chip options
- Coupon/Promotions input
- Shopping cart technology
- Email receipt
- Help desk interaction
- Robust backend management
- Compatible mobile app available
- Soft elevator delivery
- Maximum package deliverable: 4”x 4”x 8”
- Conveyor belt extraction systems
- Up to 8 trays with 7 extractors (Depends on the height and width of products)
- Custom branded exterior casing
- Custom 27” to 32” HD touchscreen for the user interface as well as digital signage
- Cloud-based remote inventory, software, and ad management
- Tempered glass
- 3 point main cabin locking system
- LED lights
- Guaranteed vend system
- In-house parts and labor warranty of one-year head-to-toe, two years on the compressor (when applicable), and five years on the extractors.
- Refrigerated cabin up to 34 degrees Fahrenheit
- Live Remote support
- Product gender analytics using HD camera
- Music/Audio speakers
- 32’’ screen size upgrade
- Dimensions fully assembled: 83”W x 36.5”D x 72”H
- Electrical Requirements: 110-125VAC 60 HZ
- Weight – 1525 lbs.
| Double Duty | Locker | Wall | Drive Through |
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- Detailed thumbnail product images
- Digital ads above UI (User Interface) and on both sides
- Category selections buttons
- Credit card swipe, NFC tap-2-pay mobile pay options, and EMV chip options
- Coupon/Promotions input
- Shopping cart technology
- Email receipt
- Help desk interaction
- Robust backend management
- Compatible mobile app available
- Soft elevator delivery
- Maximum package deliverable: 17”x 5”x 12”
- Conveyor belt extraction systems
- Each machine can accommodate up to 7 trays with 10 extractors (Depends on the height and width of products)
- Custom branded exterior casing
- Custom 27” to 32” HD touchscreen for the user interface as well as digital signage
- Cloud-based remote inventory, software, and ad management
- Tempered glass
- 3 point main cabin locking system
- LED lights
- Guaranteed vend system
- In-house parts and labor warranty of one-year head-to-toe, two years on the compressor (when applicable), and five years on the extractors.
- Refrigerated cabin up to 34 degrees Fahrenheit
- Product gender analytics using HD camera
- Live Remote Support
- Music/Audio speakers
- Dimensions fully assembled: 58.4”W x 12.6”D x 76”H
- Weight – 419 lbs.
| Locker | Wall | Drive Through | Double Duty |
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- Digital video ads
- Digital still ads
- Multiple (rotating) ads
- Email capture
- Optimal smart vending software and backend management
- Digital signage management
- Cloud-based image and product hosting features for remote manageability of the intelligent vending machines and payment kiosks.
- Software updates and content management for digital signage, interactive screen content, and themes can be accomplished remotely and securely for any number of smart vending machines.
- 22” LCD touchscreen interaction.
- Power supply standard 110V outlet
- In-house parts and labor warranty of one-year head-to-toe
- Cash or cashless payment acceptance
The slimmest of the Optimal Station line is the Compact Vendor. This small but mighty touchscreen interface machine is available as a wall mount or on a stand. The compact vendor is great for small items. Perfect for convenience stores, end cap units, or narrow hallways and foyers. This machine is well suited for the vape, cannabis/cbd, toiletries, and other small gadget item industries!
- Slimmest of the Optimal line
- Great for small items
- Custom 32” touch screen interaction
| Wall | Drive Through | Double Duty | Locker |
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- 32” touch screen interaction
- Digital Ads
- Detailed thumbnail product images
- Quick checkout technology
- Email receipt
- Credit card swipe,
- NFC tap to pay mobile payment options and
- EMV chip options
- 100% cashless
- Robust backend management
- Compatible mobile app available
- Maximum package deliverable: 2.5″ x 4″ x 4
- Up to 10 product selections (depending upon the height and width of products.
- Spiral/coil dispensing system
- 2 point main cabin locking system
- Custom vinyl wraps, design printing, and installation
- 1 year head to toe warranty
- 1 year head to toe warranty
- Weight is approximately 140 pounds (63.5kg)
Attract people to your activation using the automated gourmet espresso coffee station where they can enjoy a delicious gourmet coffee or hot chocolate of their choice, giving you the opportunity to share your message or campaign and create a relationship. Optimal Station also has add-ons that allow you to gather important information that will help you better understand your market.
- Gather surveys using the Optimal Mobile Survey devices and reward them with a coffee token
- Cup counter
- Token reader
| Bean To Cup | Clear View Junior Bump Out | Future Station |
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- Offers 8-ounce cups premium fresh coffee with 18 flavor and style options
- Features fully customizable, all over branding
- Option for 8-ounce white coffee cups with your logo on them
- Digital Ad Station
- Custom-branded “dollar bills”
- Custom-branded tokens
- Custom Exterior Structure
- Integrated Stirrer and Napkin Dispenser
Add-ons:
- Fully-trained and Qualified
- Optimizer(s) or Brand Ambassadors Equipped with Mobile Survey Devices
EXPERIENTIAL MARKETING SOFTWARE FEATURES
Some of the possibilities include
- Custom storyboard survey (up to 12 pages) to capture attendee data (including TOUCHLESS capability!)
- Open-ended questions
- Select one
- All that apply
- Rating scale
- Ranking questions
- Likert scale
- Avatar choice
- Matrix questions
- Email verification via code-based redemption process
- Automated email and/or SMS invitations to website links and/or app downloads
- Integration of social media branding and contests
- Implementation of ad wall digital media including stills and or video
- Augmented reality capabilities including social media integration
- Donation acceptance capabilities (cash and/or cashless)
- Hashtag dispense
- Custom branded gameplay dispense
- QR dispense
- Ability to trigger ads and product selections based on tracking of audience demographics
Customization including:
- Full digital branding of all screens (and photo prints when applicable)
- A variety of dispense Calls to Action (CTA) (e.g. survey, custom-branded gameplay, hashtag, donation, etc.)
- Completely touchless user interface and/or antimicrobial screens available
FAQ’s
Experiential marketing is a promotional strategy that companies/organizations use to expand their brand and/or increase product/service sales. Unlike traditional marketing, experiential marketing utilizes active, as opposed to passive engagement. EM is normally a multi-sensory, live, highly interactive engagement used at trade shows, conventions, concerts, fairs, and sporting events. It can also be a great way to reach consumers via a pop-up.
Optimal Station creates customized fun and engaging ways for your company/organization to connect with the consumer while gathering data necessary for measuring ROI and/or gauging the public’s purchasing needs and preferences.
Rather than throwing money away to set up a booth at a convention and give away swag to random strangers (for example), the attendees will actually want to communicate with you directly. They have a reason to want to share their contact information (phone number/email address, answers to specific questions, etc.)
We custom brand not only the exterior, but each and every feature based on the needs of our client.
Currently, the Stations (some of which are only available as part of a full-service, all-inclusive package) are available for rent only. However, we do have long-term leases available for some of our Stations.
Optimal Station manages the shipping and tracking of the equipment. We then meet it at the event location, personally dealing with the material handling company to make sure everything was set up quickly and correctly.
If you choose our full-service, all-inclusive service package, our highly-trained and fully qualified Optimizer will be on-site to ensure the hardware and software is working before and throughout the event making sure your event comes off without a hitch. We will fix whatever comes up without you even knowing something went wrong. If you choose one of our plug-and-play, self-service options, we are available by phone and video call.
If you choose our full-service, all-inclusive service package, our highly-trained and fully qualified Optimizer will be on-site to stock the Station with your samples or giveaways throughout the event. If you choose one of our plug-and-play, self-service options, our staff will train one (or more) of yours to do so. Optimal will also be available by phone or video as well.
Our fully-trained and highly skilled Optimizers will learn about your brand and how to represent it with the same passion and commitment you do. They will actively attract clients to your booth from across the convention center and enthusiastically engage the attendees on your behalf.
Our Stations are capable of gathering accurate, verified emails, phone numbers, and/or answers to survey questions you pre-select. We can also expand your social media traffic and impressions, proving that by providing thorough, detailed post-event reports.
You will receive a robust, detailed analytics report within 7 days of the show’s end providing you with the consumer metrics data and analytics you need to formulate sound business moves. Depending upon your selections, you will learn about the increase in your social media reach. You can also receive detailed reporting on any survey questions you chose to have posed at the event, including any associated email addresses that were collected. You can obtain a list of phone numbers gained from the photobooth interaction. Those are just a few of the types of data you can obtain from our Stations. You can also choose how general or detailed information is delivered.
We make it possible for you to focus on what matters – connecting with attendees and other businesses and vendors at the show. Can you imagine if a convention or trade show were actually FUN? We make it so that you can arrive 5 minutes before the show and leave 5 minutes after it ends, all stress-free and fully confident that everything was taken care of.
Post-event, Optimal Station packs everything up and ships it out (working with the material handlers on your behalf) long after you’ve left to enjoy a dinner celebrating the success of the show/event.
Yes. Just let us know which it is and we’ll take care of the rest.
Standard 110 volt outlet/15amps.
Our social-media-activated software, combined with our state-of-the-art vending machines are a unique way to give rewards for data, market research, social engagement, and brand awareness. A socially activated vending machine makes a big impression during marketing campaigns, in-store sampling, and promotional giveaways. With our custom solutions, you can dispense anything from a business card to a champagne bottle. Want to take a step further? We have Stations designed exclusively for Event Marketing activations.
We have a wide range of options with a wide range of pricing available so that we can fit into virtually any budget. Call us and let us know what your budget is and we’ll make it happen!
We’ll perform backflips and stand on our heads, if necessary, to make your show performance so Optimal that you walked away thinking, “Wow! That was a success!”
From our experience: internet, internet, internet. Even if the venue says they offer great wifi, we’ve learned through the school of hard knocks that once the event starts and all the other exhibitors get on the same wifi, it slows down so dramatically as to be completely ineffective. The best bet is to arrange for a hard-line IN ADVANCE, which is MUCH less expensive than waiting until the event has started and you’re backed into a corner.
