Designing cool custom vending machines and marketing activations isn’t all that we do!

Services

Full-service, white-glove, all-inclusive packages including the following on-site staffing services:

✔ The training and scheduling coordination of fully trained and qualified Optimizers (Station Specialists)
✔ Moderation of social media wall content and hashtag curation throughout the activation (when Social Media wall is selected)
✔ Monitoring and ensuring that the calls-to-action are implemented correctly during the event
✔ Station restocking as needed
✔ Ongoing event technical support
✔ Assuring attendees are having a dynamic, informational and interactive experience with the Station(s)

Self-service, stand-alone, plug-and-play Stations that are designed to be less intricate (less moving parts) but especially effective for:

✔ Smaller budgets
✔ Longer-term activations
✔ Limited space
✔ Pop-ups

Optimal Station provides management and logistics for every experiential activation including:

✔ Management of project schedule and timeline according to client needs
✔ Station shipping and storage coordination
✔ Station load-in and load-out
✔ Station setup and breakdown

Optimal also offers the following metrics and analytics, when requested:

✔ Social media impressions full report, including reach, total shares, word cloud, unique users, among others (when Social Media wall is selected)
✔ Photo print, SMS, and share counters (when Photo Booth wall is selected)
✔ SSMS phone number export (when Photo Booth wall is selected)
✔ All User Interface results and corresponding metrics
✔ Ongoing recommendations and assessments

Trade show hassles shouldn’t dampen your event, and we make sure they don’t.

From delivery and assembly of our Stations to their breakdown and return, and everything in between, we’re here for you. Our job is to keep your business on track for success. We stress about the details so you don’t have to. We’re Optimal Station and we create the optimum trade show experience for you. Let’s get this Optimal show on the road!

360° Station

Future 360° Station

Double-Take Station

Clear View One-Sider Station

Digital View One-Sider Station

ClearView Junior

Interactive Ad Station

Charging Station

Coffee Station

Hardware Lineup

Software

Each of our Stations has options for customization including branding, a variety of Calls to Action (CTA), and design modifications to enhance your brand. Some of the possibilities include integration of social media platform branding, implementation of ad wall digital media, photo booth platform branding and photo print branding

Custom storyboard survey (up to 12 pages) featuring drag and drop, tap to select, tap to check and text input (if applicable). Storyboard integration with cloud-based storage of captured attendee data. Integration of code based redemption option via email with custom calls to action. Thorough software testing in advance of activation.

360° Station

Future 360° Station

Double-take Station

Clear View One-Sider Station

Digital View One-Sider Station

ClearView Junior

Interactive Ad Station

Charging Station

Coffee Station

FAQ’s

What is Experiential Marketing (also called Event Marketing)?

Experiential marketing is a promotional strategy that companies/organizations use to expand their brand and/or increase product/service sales.  Unlike traditional marketing, experiential marketing utilizes active, as opposed to passive engagement. EM is normally a multi-sensory, live, highly interactive engagement used at trade shows, conventions, concerts, fairs, and sporting events. It can also be a great way to reach consumers via a pop-up.

What makes Optimal Station’s experiential marketing service different from the others?

Optimal Station creates customized fun and engaging ways for your company/organization to connect with the consumer while gathering data necessary for measuring ROI and/or gauging the public’s purchasing needs and preferences.

How can it benefit my company/organization?

Rather than throwing money away to set up a booth at a convention and give away swag to random strangers (for example), the attendees will actually want to communicate with you directly.  They have a reason to want to share their contact information (phone number/email address, answers to specific questions, etc.)

How can we make the Station of our choice our own?

We custom brand not only the exterior, but each and every feature based on the needs of our client.

Are the assets available for sale?

Currently, the Stations (some of which are only available as part of a full-service, all-inclusive package) are available for rent only.  However, we do have long-term leases available for some of our Stations.

Who handles the logistics?

Optimal Station manages the shipping and tracking of the equipment. We then meet it at the event location, personally dealing with the material handling company to make sure everything was set up quickly and correctly.

What if there is a technical malfunction during the activation.

If you choose our full-service, all-inclusive service package, our highly-trained and fully qualified Optimizer will be on-site to ensure the hardware and software is working before and throughout the event making sure your event comes off without a hitch. We will fix whatever comes up without you even knowing something went wrong. If you choose one of our plug-and-play, self-service options, we are available by phone and video call.

If we select one of the Stations that dispenses items, who stocks and restocks it?

If you choose our full-service, all-inclusive service package, our highly-trained and fully qualified Optimizer will be on-site to stock the Station with your samples or giveaways throughout the event.  If you choose one of our plug-and-play, self-service options, our staff will train one (or more) of yours to do so. Optimal will also be available by phone or video as well.

What else does your full-service, all-inclusive service provide?

Our fully-trained and highly skilled Optimizers will learn about your brand and how to represent it with the same passion and commitment you do.  They will actively attract clients to your booth from across the convention center and enthusiastically engage the attendees on your behalf.

What can your Stations accomplish that I can’t do simply by placing a booth at an event?

Our Stations are capable of gathering accurate, verified emails, phone numbers, and/or answers to survey questions you pre-select.  We can also expand your social media traffic and impressions, proving that by providing thorough, detailed post-event reports.

What kind of post-even reports do you provide and when will I receive them?

You will receive a robust, detailed analytics report within 7 days of the show’s end providing you with the consumer metrics data and analytics you need to formulate sound business moves.  Depending upon your selections, you will learn about the increase in your social media reach. You can also receive detailed reporting on any survey questions you chose to have posed at the event, including any associated email addresses that were collected.  You can obtain a list of phone numbers gained from the photobooth interaction. Those are just a few of the types of data you can obtain from our Stations. You can also choose how general or detailed information is delivered.

What are the other benefits to me of hiring Optimal Station to execute an experiential marketing activation with (or for) me?

We make it possible for you to focus on what matters – connecting with attendees and other businesses and vendors at the show.  Can you imagine if a convention or trade show were actually FUN? We make it so that you can arrive 5 minutes before the show and leave 5 minutes after it ends, all stress-free and fully confident that everything was taken care of.

What happens after the event/show ends?

Post-event, Optimal Station packs everything up and ships it out (working with the material handlers on your behalf) long after you’ve left to enjoy a dinner celebrating the success of the show/event.

Does Optimal Station accommodate both indoor and outdoor activations?

Yes. Just let us know which it is and we’ll take care of the rest.

What are the electrical requirements?

Standard 110 volt outlet/15amps.

Are there any space/size limitations?

Depending upon the Station(s) you choose, there may be minimum space requirements.  Let us know the parameters within which you’re working and we’ll find the best fit for you.

What is the cost of an Optimal Station activation?

We have a wide range of options with a wide range of pricing available so that we can fit into virtually any budget.  Call us and let us know what your budget is and we’ll make it happen!

What will Optimal Station do to make sure my activation is a smashing success?

We’ll perform backflips and stand on our heads, if necessary, to make your show performance so Optimal that you walked away thinking, “Wow!  That was a success!”

If I choose a self-service option, what’s the most important thing I need to keep in mind?

From our experience:  internet, internet, internet.  Even if the venue says they offer great wifi, we’ve learned through the school of hard knocks that once the event starts and all the other exhibitors get on the same wifi, it slows down so dramatically as to be completely ineffective.  The best bet is to arrange for a hard-line IN ADVANCE, which is MUCH less expensive than waiting until the event has started and you’re backed into a corner.

Let’s collaborate and make an impact with our cross-discipline approach to design and development