When Optimal Station launched in 2017, it sought to fill a void in the automatic retail industry. With roots in both the manufacturing and operating worlds, the custom vending solutions company made it their mission to bring innovation and outstanding customer service to the automated retail space.
In the process of providing outstanding service to their automated retail clients, Optimal Station became aware of similar needs in the world of event marketing. Through experiential marketing activations, state-of-the-art vending machines, and software, Optimal Stations helps their clients optimize their brand reach, grow, and have fun.
Before the Coronavirus pandemic sieged the world, Optimal Station was in the process of planning a marketing activation for the 2020 Experiential Marketing Summit. The summit, which was postponed in response to the virus’ spread, is a leading conference for creators of brand experience. Optimal Station had chosen the theme “Better Together,” and planned on showcasing how their relationship with Design Pickle made a mutually beneficial partnership.
Optimal Station worked closely with their clients to provide the best systems and equipment based on their needs. Optimal Together became a solution for PPE distribution and inventory control. In just a single year’s time, the companies they have worked with have seen a 20-45% decrease in shrinkage after adding these controlled dispensing machines.
While the pivot in direction was not something that Optimal Station anticipated, they were proud to be a purpose-driven leader during the pandemic. They were even happier to have the support of Design Pickle along the way.
If your company needs affordable, consistent, and quality graphic design to steer you in a new direction, we’d love to hear from you. Click here to sign up. If you would like more information on Optimal Station and their offerings, visit here!