When all is said and done, the purpose of a trade show isn’t to simply hand out business cards and sell products to customers. If you approach a marketing event with this mindset, most attendees probably won’t remember your brand once the event comes to a close. Instead, you need to focus on cultivating unforgettable experiences that will naturally attract people towards your booth and set your business apart from the halfhearted paper-pushers.
If you’re wondering how you could possibly stand out amongst hundreds of other booths, here are just a few ideas to spark your creativity:
Promotional giveaways can essentially kill two birds with one clever marketing stone; first, people will get excited about the potential of winning prizes, and then your branded merchandise will spark conversations among the winners as they go about the rest of their day. To really draw audience attention, you could use a vending machine to dispense small items after someone completes a specific action, such as following your company’s Facebook page, as you host competitive games for more lucrative prizes.
Upgrade Your Designs
First impressions matter—especially when it comes to the way you market your brand. If you want to give people the right impression of your company, be sure to:
- Limit your color palette to create a consistent aesthetic.
- Make sure that the text is readable from far away.
- Use eye-catching photos and/or graphic designs.
- Keep all text around eye-level.
Providing a live demonstration of your product is always a good idea, but not all businesses have items that are easy to show off. Making use of media through touch screens, live social media streams, videos, or audio recordings can cause curious passerby to stop and take a closer look at your booth. Just make sure that your team members are actively engaging with attendees in person as well!
Provide a Relaxing Space
Business conventions can become overwhelming for even the most outgoing extrovert. Sometimes, the best way to connect with potential clients is to create a hospitable place where they can take a quick breather from all the excitement of the trade show. Consider placing some charging stations alongside some comfy chairs, or offering a selection of coffee drinks or healthy snacks near your booth. Attendees will appreciate the genuine helpfulness and kindness you provided, and they’ll be sure to leave your booth with positive feelings for you and your business.