Fishing has always been a central part of my life, having resided in the coastal areas of Florida my whole life. The thrill of finding a new spot, beating personal fish weight records, and just being at a peaceful lake has always enticed me. When I was 12, my father bought us a B.A.S.S annual […]
Optimal Station, an experiential technology and service provider, offers advanced tools, systems, processes, and service to help marketers most effectively execute a unique and customized activation that makes it FUN and REWARDING to engage and provide VERIFIED metrics so that brands can maximize their marketing dollar.
A turnkey solution is the best choice….right? Maybe, maybe not. When you hear or read, “turnkey,” does it automatically connotate, “better?” The definition of turnkey, according to Merriam Webster is, “built, supplied, or installed complete and ready to operate.” It sounds so easy, so enticing, right? But it is the best fit for YOU? Another […]
Diversification and flexibility are critical strengths to have, especially in the world we are in right now.