What do My Childhood Fishing Memories Have to do with Experiential Marketing?
Fishing has always been a central part of my life, having resided in the coastal areas of Florida my whole life. The thrill of finding a new spot, beating personal fish weight records, and just being at a peaceful lake has always enticed me. When I was 12, my father bought us a B.A.S.S annual […]
The Role of Data Capture in Measuring Event ROI
Optimal Station, an experiential technology and service provider, offers advanced tools, systems, processes, and service to help marketers most effectively execute a unique and customized activation that makes it FUN and REWARDING to engage and provide VERIFIED metrics so that brands can maximize their marketing dollar.
Why WOULDN’T You Want a Turnkey Solution?
A turnkey solution is the best choice….right? Maybe, maybe not. When you hear or read, “turnkey,” does it automatically connotate, “better?” The definition of turnkey, according to Merriam Webster is, “built, supplied, or installed complete and ready to operate.” It sounds so easy, so enticing, right? But it is the best fit for YOU? Another […]
“SMART STRATEGY and QUICK THINKING”
Diversification and flexibility are critical strengths to have, especially in the world we are in right now.
