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Tag: Hank Cherry

What do My Childhood Fishing Memories Have to do with Experiential Marketing?

Fishing has always been a central part of my life, having resided in the coastal areas of Florida my whole life. The thrill of finding a new spot, beating personal fish weight records, and just being at a peaceful lake has always enticed me.  When I was 12, my father bought us a B.A.S.S annual […]

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