Recent Posts
The Role of Data Capture in Measuring Event ROI
Optimal Station, an experiential technology and service provider, offers advanced tools, systems, processes, and service to help marketers most effectively execute a unique and customized activation that makes it FUN and REWARDING to engage and provide VERIFIED metrics so that brands can maximize their marketing dollar.
So You’re Considering Entrepreneur Life?
A blog about what to consider before starting your own business.
How Optimal Station Pivoted During a Pandemic
We wanted to thank Design Pickle for writing this amazing Case Study about Optimal Station. About When Optimal...
All Blog Articles
The Role of Data Capture in Measuring Event ROI
Optimal Station, an experiential technology and service provider, offers advanced tools, systems, processes, and service to help marketers most effectively execute a unique and customized activation that makes it FUN and REWARDING to engage and provide VERIFIED metrics so that brands can maximize their marketing dollar.
So You’re Considering Entrepreneur Life?
A blog about what to consider before starting your own business.
How Optimal Station Pivoted During a Pandemic
We wanted to thank Design Pickle for writing this amazing...
Why WOULDN’T You Want a Turnkey Solution?
A turnkey solution is the best choice….right? Maybe,...
The World’s Most Unusual Vending Machines
Around the world, people are getting creative with the use of vending machines. They aren’t your typical chip and snack machines anymore.
Is It Too Soon For Live Events?
If you’re in the business of trade shows, conventions, or live events of any kind, there has been a tremendous trend toward moving to virtual events. That’s certainly a logical decision to make.
How I CREATED a job for myself in the throes of COVID-19
A recent college graduate nervous about starting her adult life, ends up creating her own job.
“SMART STRATEGY and QUICK THINKING”
Diversification and flexibility are critical strengths to have, especially in the world we are in right now.
Good Timing or Lucky Break?
How has your business adapted to a COVID-19 world? Have your changes put you in a better position both short term and long term? Are you stronger or weaker and do you know why?
No Time Like the Present to Pivot
If you’re one of the many businesses negatively affected by the Coronavirus, you can choose to continue doing the same thing, or you can take a different direction. Who’s pivoting and how?
How will your Company be Remembered Post-COVID?
Reputation is everything. Are you continuing to build a strong one or are you destroying it? Businesses will be judged for years to come based on their actions during these trying times.
Want to get Better and Stronger? Find a Winning Partner.
We hope that this desire to be helpful and to work together becomes firmly entrenched in our new normal.
PPE Inventory Control in Bad Times and Good
Companies that are hanging on are all scrambling for Personal Protective Equipment (PPE) for their employees
How to Avoid Common Trade Show Mishaps
Most marketers know there is no such thing as a “perfect”...
What is White Glove Service?
When you think of someone wearing white gloves, a variety...
How to Create Memorable Trade Show Experiences for Your Customers
When all is said and done, the purpose of a trade show...
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Published on 3/5/2018
— Vending pros Michele Sparks and Teddy Sanchez are pooling their respective operating and manufacturing skills and experience in a new company, Optimal Vending Systems. Based in Miami, the start-up’s specialty is customizing machines in relevant and novel ways for brands, marketers and established operators seeking to leverage the “wow factor” that today’s automated retail technology can deliver.
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Published on 8/30/2020
— When Optimal Station launched in 2017, it sought to fill a void in the automatic retail industry. With roots in both the manufacturing and operating worlds, the custom vending solutions company made it their mission to bring innovation and outstanding customer service to the automated retail space.
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