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Delivering integrated technology and smart infrastructure that power modern retail, enhance customer engagement, and support scalable city and business growth.
All-Inclusive Services
We offer comprehensive, all-inclusive packages with on-site staffing services, including trained specialists, social media moderation, call-to-action monitoring, station restocking, technical support, and ensuring a dynamic attendee experience.
Self-Service
Optimal Station offers training, resources, and support to help clients manage systems, technologies, and software for efficient activations, ideal for smaller budgets, long-term activations, limited space, and pop-ups.
Logistic Management
Optimal Station manages logistics for experiential activations, including project scheduling, station shipping, storage, load-in/out, and setup/breakdown.
Results & Analytics
Optimal also provides detailed metrics and analytics upon request, including social media reports, photo booth interaction data, SMS exports, UI results, and ongoing recommendations.
Trade Show Detailed Management
Optimal Station handles every aspect of your trade show experience, from setup to breakdown, ensuring a hassle-free event with additional services like booth cleaning, trash, and reliable broadband, preventing last-minute fees or delays.
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Development & Implementation Services
We offer end-to-end solutions for designing, building, and deploying automated retail Stations, including hardware customization, branding, UI personalization, cloud hosting, logistics, and ongoing support.
Consulting Services
Optimal Station leverages its extensive automated retail expertise and network to accelerate client growth, offering consulting services for vendors, hardware, software, packaging, fabrication, integration, and route optimization.
Training Services
Gain expert guidance on materials, design, production, and quality control to ensure efficient, cost-effective manufacturing, with training in hardware, software, integration, and sales.
Support Services
We provide dedicated support for the operation and maintenance of automated retail systems, including troubleshooting, regular maintenance, software updates, and technical assistance.
Comprehensive Operational Services
Our services ensure seamless integration, efficient logistics, quality control, and responsive support for automated retail operations, covering setup, scaling, maintenance, route optimization, storage, and end-user assistance.
Age Verification Devices
Providing a variety of age verification devices suitable for different business needs
Installation Services
Professional installation of age verification devices at your business location
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Device Training
Comprehensive training for staff on how to use the age verification devices effectively
Technical Support & Maintenance
Ongoing technical support and regular maintenance services to ensure devices are functioning correctly
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Software Integration
Custom integration of age verification software with existing point-of-sale systems
Data Analytics & Reporting
Offering tools and services for analyzing verification data and generating compliance reports
Story Hive
Strengthens city identity and civic pride by amplifying local voices, culture, and impact stories.
Thrive Hub
Accelerates small business growth and workforce development through centralized innovation resources and support.
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Market & Brew
Activates commercial corridors by creating a vibrant community marketplace that integrates automated retail technology to support local vendors, increase efficiency, and expand access to local commerce.
Food Hub
Enhances food security and regional resilience by connecting producers, entrepreneurs, and residents within a smart local food network.
Innovation & Manufacturing Lab
Builds a future-ready workforce and supports local product development through accessible prototyping and advanced manufacturing tools.
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Engagement Hive
Activates public spaces through dynamic community programming, interactive events, and inclusive outreach that strengthen civic participation and social connection.
Data & Access
Empowers data-informed decision-making through real-time insights, measurable impact tracking, and transparent reporting.
Community Partners
Aligns public, private, and nonprofit sectors to leverage shared resources and drive scalable, citywide impact.
Asset Evaluation
This evaluation assesses existing assets, including vending machine viability, hardware compatibility, software efficiency, UI/UX, mobile app usability, and logistics, providing recommendations for improvements.
Software Consulting
We advise businesses on selecting, implementing, and optimizing software solutions, facilitating third-party API acquisition, staff training, system transitions, and providing real-time beta testing.
Integration Training
We educate clients on effectively combining new systems with existing infrastructure, training teams to integrate machines, PCs, touchscreens, card readers, modems, and other hardware with exterior fabrication.
Fabrication Consulting
We provide expert guidance on materials, design, production, and quality control, oversee fabricator selection, assist with exterior engineering for simplified installation, and ensure specifications are met during initial builds.
Packaging Consulting
We help businesses enhance product appeal, optimize processes, reduce costs, and improve brand recognition by sourcing ideal packaging, offering recommendations, and providing dispensing videos and supplier contacts.
Vendor Consulting
Our team provides expert insights and strategic guidance to optimize vendor relationships, align with business goals, and improve collaboration, including participating in meetings, strategizing, and working with third parties on the client's behalf.
Hardware Training
We provide comprehensive hardware training, equipping teams to use, troubleshoot, and maintain components, while creating manuals, SOPs, and training videos for optimal performance.
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Get Started Today
Optimal Station provides comprehensive custom vending systems for use in automated retail, inventory control, and innovative experiential marketing activations.
User-friendly, customizable UI (User Interface) software (from cool gameplay dispense activation to custom branded call-to-actions) and backend management. Our cloud-based technology provides remote manageability of these smart vending machines. Software updates and content management for digital signage, interactive screen content, and themes can be accomplished remotely and securely.
Effortless Integration
We are full service team that prides ourselves in offering everything your team needs to succeed.
Learn More About Our Services
"When I first entered the automated retail space, I struggled to find the right partner to help me grow my business. I discovered Optimal Station in 2019 and have worked with them since, expanding exponentially in the process. I have found that they excel in support, service, and responsiveness. In addition, their industry knowledge, experience, and connections have helped us scale quickly and efficiently. They have been a tremendous resource in dealing with 3rd party vendors. I highly recommend Optimal Station for automated retail."
"Optimal Station blew us away with the amazing digital signs they provided for our recent event and it just made the night so interactive and showed so much fun we have had at the club! It was like a digital storybook video!"
"The folks at Optimal are amazing! They know all there is to know about vending machine repairs, installation and the best machine for your business. They are truly lifesavers if your in the vending business or thinking about starting one up! They’re honest and reliable too, something you don’t find in other vending businesses."
"I have been working with Optimal Station for several years now. I had been using different OEMs and sub-manufacturers in the past - but Michele and Teddy with Optimal are the best you will find, bar none. Not only are their products and services great - but if you value having a strong business partner as much as our business does - look no further than the team at Optimal."
"All star team. All Star vending service. I had the pleasure of working with Michele and her team at a recent event and they offered a branded experience to all conference attendees that was unmatched by other brands at the conference. If you are looking for a show stopping branded experience for your customers, Optimal Station, is the company you need. The branded station offered so many ways for the conference attendees to engage, coffee station, vending machine with branded products, charging station, and a Photobooth! The branded vending machine was my personal favorite, engaged clients with a survey in exchange for free branded swag, and who doesn't like free swag. Optimal Station is exceptional, and offers the best branded vending solutions, definitely a must if you’re looking to take your brand to the next level."
"Optimal station really has perfected the vending machine. With a proven method and great customer service, Deciding to work with Optimal Station is definitely a win. Customers loved getting cool prizes from the machine."
"Optimal with Michele and Teddy have helped me immeasurably in my installations of new machines and maintaining my older machines in top-notch condition. They are extremely responsive and creative in their solutions involving their highly configurable vending machines. Just great!"
"This activation really impressed me. The elements were all relevant and effective. The aesthetics was right on point as everything looked upscale and very well thought out. I will start with the coffee/chocolate machine! It grinned the beans in each poured cup, amazing and so flavorful, yummy. I also love choices and this machine didn’t fall short from that. There were around 10 different types of coffee/chocolate to choose from. You can either order something you are familiar with or you can venture and explore and try something new! This machine made you want to try new things, last but not least the gold insert coin that released the cups was a very cute detail, I was in love. The prizes/vending machine looked phenomenal, and the live tweet stream made the booth look very modern and bright. Also, the photo op was a scandal. The props were very very cute, and the screen/camera very user friendly. I had the option to text the pictures to myself as well as print them out onsite!! Wow. Very good job innovating and bringing a very unique experience. 5 stars plus."
"This has to be one of the most innovative and committed companies I have had the pleasure of working with! Their team is extremely hard working and their attention to detail is impeccable. 💪They are always pushing for the best outcomes for their clients and the moment you meet them you will know exactly what I am talking about. We @EntreTEK highly recommend you talk to them for your next experience based customer acquisitions event. You won't regret it! 😊"
"When it comes to vending solutions, Optimal Vending Systems is the go-to. Teddy and Michele really know their stuff and go above and beyond to help you out. If you have any vending needs, definitely give them a call!"
"Optimal Vending Systems is an awesome business. They are so friendly and always helpful. Their products are always great and fresh. Would recommend them to anyone!"
"You won’t find a more a more knowledgeable group than optimal. Years of experience, with elite customer service. - top class, and will always be there to support you. One of, if not the best vending provider available. Do yourself a favor and check them out, you will not be disappointed."
"Having worked with Optimal Vending Systems in various large marketing activations, I can say they truly provide the best dispensing solutions and software integrations in the vending industry. :)"
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