Experiential marketing is a promotional strategy that companies/organizations use to expand their brand and/or increase product/service sales.  Unlike traditional marketing, experiential marketing utilizes active, as opposed to passive engagement. EM is normally a multi-sensory, live, highly interactive engagement used at trade shows, conventions, concerts, fairs, and sporting events. It can also be a great way to reach consumers via a pop-up.

Optimal Station creates customized fun and engaging ways for your company/organization to connect with the consumer while gathering data necessary for measuring ROI and/or gauging the public’s purchasing needs and preferences.

Rather than throwing money away to set up a booth at a convention and give away swag to random strangers (for example), the attendees will actually want to communicate with you directly.  They have a reason to want to share their contact information (phone number/email address, answers to specific questions, etc.)

We custom brand not only the exterior, but each and every feature based on the needs of our client.

Currently, the Stations (some of which are only available as part of a full-service, all-inclusive package) are available for rent only.  However, we do have long-term leases available for some of our Stations.

Optimal Station manages the shipping and tracking of the equipment. We then meet it at the event location, personally dealing with the material handling company to make sure everything was set up quickly and correctly.

If you choose our full-service, all-inclusive service package, our highly-trained and fully qualified Optimizer will be on-site to ensure the hardware and software is working before and throughout the event making sure your event comes off without a hitch. We will fix whatever comes up without you even knowing something went wrong. If you choose one of our plug-and-play, self-service options, we are available by phone and video call.

If you choose our full-service, all-inclusive service package, our highly-trained and fully qualified Optimizer will be on-site to stock the Station with your samples or giveaways throughout the event.  If you choose one of our plug-and-play, self-service options, our staff will train one (or more) of yours to do so. Optimal will also be available by phone or video as well.

Our fully-trained and highly skilled Optimizers will learn about your brand and how to represent it with the same passion and commitment you do.  They will actively attract clients to your booth from across the convention center and enthusiastically engage the attendees on your behalf.

Our Stations are capable of gathering accurate, verified emails, phone numbers, and/or answers to survey questions you pre-select.  We can also expand your social media traffic and impressions, proving that by providing thorough, detailed post-event reports.

You will receive a robust, detailed analytics report within 7 days of the show’s end providing you with the consumer metrics data and analytics you need to formulate sound business moves.  Depending upon your selections, you will learn about the increase in your social media reach. You can also receive detailed reporting on any survey questions you chose to have posed at the event, including any associated email addresses that were collected.  You can obtain a list of phone numbers gained from the photobooth interaction. Those are just a few of the types of data you can obtain from our Stations. You can also choose how general or detailed information is delivered.

We make it possible for you to focus on what matters – connecting with attendees and other businesses and vendors at the show.  Can you imagine if a convention or trade show were actually FUN? We make it so that you can arrive 5 minutes before the show and leave 5 minutes after it ends, all stress-free and fully confident that everything was taken care of.

Post-event, Optimal Station packs everything up and ships it out (working with the material handlers on your behalf) long after you’ve left to enjoy a dinner celebrating the success of the show/event.

Yes. Just let us know which it is and we’ll take care of the rest.

Standard 110 volt outlet/15amps.

Our social-media-activated software, combined with our state-of-the-art vending machines are a unique way to give rewards for data, market research, social engagement, and brand awareness. A socially activated vending machine makes a big impression during marketing campaigns, in-store sampling, and promotional giveaways. With our custom solutions, you can dispense anything from a business card to a champagne bottle. Want to take a step further? We have Stations designed exclusively for Event Marketing activations.

We have a wide range of options with a wide range of pricing available so that we can fit into virtually any budget.  Call us and let us know what your budget is and we’ll make it happen!

We’ll perform backflips and stand on our heads, if necessary, to make your show performance so Optimal that you walked away thinking, “Wow!  That was a success!”

From our experience:  internet, internet, internet.  Even if the venue says they offer great wifi, we’ve learned through the school of hard knocks that once the event starts and all the other exhibitors get on the same wifi, it slows down so dramatically as to be completely ineffective.  The best bet is to arrange for a hard-line IN ADVANCE, which is MUCH less expensive than waiting until the event has started and you’re backed into a corner.