Take your vending to the next level!

Optimal Station provides comprehensive custom vending systems for use in automated retail, inventory control, and innovative marketing. We design the best-suited solutions consisting of carefully selected hardware and software technology integrations combined with ongoing stellar service and support that makes it possible for our clients to scale

Some of the Many Possibilities
Available with an Optimal Station
Automated Retail

• Detailed thumbnail product images with cloud-based image and product hosting

• 4K interactive brilliant touch screens, (your choice of size). Now available: TOUCHLESS!

• Backend monitoring of sales/dispenses, inventory alerts, stock reports

• Remote machine alerts including
temperature monitoring, offline, power outages, etc.

• Ability to display vivid videos, static ads, or websites, and control via cloud-based management

• Video analytics (including age & gender identification) for creating targeted ads

• Custom physical and digital branding of all components

• Can be equipped with a RFID scanner that can be integrated with existing employee ID cards/fobs




The Future 360° Station is a sleek and stylish option when you’re looking for a four-sided, all-inclusive interactive communication Station. Each side features a brilliant, high-definition 42” touchscreen interface, each of which can be customized for your needs. The front side of the Future 360° Station has the dispense function, allowing you a wide variety of calls-to-action for the dispense. Its large delivery elevator allows for the dispensing/vending of big products including tools, larger boxed items, electronic gadgets, glasses, and much more. Conversely, it can dispense something as small as a gift card. The product extraction system is adjustable to many different packaging shapes and sizes. This machine is capable of holding up to 7 trays (product size permitting) across the width of the cabinet. Each tray can accommodate up to 10 extractors (again depending upon the product size). This marketing Station can be fitted with an energy-efficient cooling unit that maintains perfect conditions for refrigerated products. The Future 360° Station is the largest and most comprehensive Station that allows for either full-service, all-inclusive or self-service, plug-and-play operation.

The 360° Station is known as our “trade show stunner.” This Station features a 360-degree marketing and branding experience. The front features a glass display and a touchscreen interface. The two sides, as well as the rear, feature 40-inch digital HD screens set up for digital advertising and/or social media walls. Use music and/or audio to further enhance the user experience as this unit offers speakers great for background music or informative audio digital ads.

The Digital View Secure 270° Station offers protection for high-value items or in unmonitored locations. The 27” user interface front touch screen…. The elevator delivers the item conveniently at waist height. The vivid high-definition 43” touch screens on the right and left sides can be customized to allow your brand to educate, promote, or otherwise engage with the consumer. The product extraction system is adjustable to many different packaging shapes and sizes. This machine is capable of holding up to 8 trays (product size permitting) across the width of the cabinet. Each tray can accommodate up to 7 extractors (again depending upon the product size).

This one-sided Station offers a glass front, allowing participants to view what is about to be dispensed. It features a 22” touchscreen interface that can display images or photos in addition to the Call-to-Action. It’s an economical solution for a full-service activation as well as a stand-alone self-service activation, such as a pop-up.

The Drive-Through Station offers a clear glass front so the user can see the actual items inside with a 27” to 32” front touch screen for the user interface. The elevator delivers the item conveniently at car door height and is designed for multiple-item vends through our shopping cart technology. The vivid high-definition 43” touch screens on the right side can be customized to allow your brand to educate, promote, or otherwise engage with the consumer. The product extraction system is adjustable to many different packaging shapes and sizes. This machine is capable of holding up to 8 trays (product size permitting) across the width of the cabinet. Each tray can accommodate up to 7 extractors (again depending upon the product size).

When space maximization is a priority, the Double Duty Station packs a powerful punch. Two large elevator machines are controlled by one smart tower that houses the touch screen user interface as well as cash and/or cashless payment devices. Each machine can be customized to dispense items from the size of a credit card to a laptop! The elevator softly delivers the item for retrieval at the bottom.
The Optimal Locker Station can be used for retail or inventory control. It has 64 individual lockers, 48 average size, and 16 large lockers. It features a 22″ LCD touch screen.

The slimmest of the Optimal Station line is the Compact Vendor. This small but mighty touchscreen interface machine is available as a wall mount or on a stand. The compact vendor is great for small items. Perfect for convenience stores, end cap units, or narrow hallways and foyers. This machine is well suited for the vape, cannabis/cbd, toiletries, and other small gadget item industries!

Attract people to your activation using the automated gourmet espresso coffee station where they can enjoy a delicious gourmet coffee or hot chocolate of their choice, giving you the opportunity to share your message or campaign and create a relationship. Optimal Station also has add-ons that allow you to gather important information that will help you better understand your market.


User-friendly, customizable UI (User Interface) software (from cool gameplay dispense activation to custom branded call-to-actions) and backend management. Our cloud-based technology provides remote manageability of these smart vending machines. Software updates and content management for digital signage, interactive screen content, and themes can be accomplished remotely and securely.
  • Remote digital signage management
  • Detailed thumbnail product images
  • Cloud-based image and product hosting
  • Automatic self-diagnostic control system
  • Vend detection by photocells sensors on the elevator
  • Local weather widgets live stream
  • Robust back end management and reports
  • Digital ads above UI (User Interface)
  • Credit card swipe, NFC tap-2-pay mobile pay options, and EMV chip options
  • Coupon/Promotions input
  • Shopping cart technology
  • Email receipt
  • Promo code acceptance
  • RSS feeds
  • Quick checkout technology
  • RFID scanner that can be integrated with existing employee ID cards/Fobs
  • Social-media-activated software allowing for hashtag dispense
  • Custom API integration is available
  • Augmented Reality or Virtual Reality


Automated Retail (also called automatic retail or vending) is a form of merchandising products to consumers in a convenient, fun way through automated vending/dispensing machines. It makes “I see it. I want it. I have it!” possible. Long gone are the days where you could only buy chips and snacks from a machine. Now the options are limitless!

Hmmm….decreased overhead, lower employee expense, increased profit, flexibility, portability, to name a few. Optimal Station specializes in providing vending machines that offer the best form of delivery for your product and brand to the consumer, build brand loyalty, and increase profits by using our reliable equipment and software. Optimal’s custom machines can monitor your stock as well as change digital ads and pricing from wherever you are. Our expert technicians can install your machine and seamlessly integrate this to your network so you can be up and running quickly.

What type of products can be vended or dispensed?
Almost anything can be vended nowadays, from a business card to a laptop. Our machines are completely customizable and can be configured in a myriad of ways. We use a patented conveyor belt extracting system with elevator delivery so that anything you choose to vend can be delivered to the consumer without getting stuck and without breaking. Selecting the correct equipment is key to achieving success. Why re-invent the wheel when we can just adapt it to your needs!

There are many factors to consider. Will the location be within another business that is accommodating? Will there be enough foot traffic? Does your product speak for itself or does it need a salesperson? (P.S. We have static and video educational and advertising add-on equipment that can act as your salesperson.) We have many years of experience as owners/operators so we can help you evaluate your idea and come up with a great market strategy to move more product with the highest possible profit.

That will depend upon the items you will be vending as well as the model you select. If you tell us the size and shape of each product, we can estimate. However, if you send us packaging samples for testing, we can tell you exactly how many of each item you can fit at a time. We will even create a custom planogram and produce a demonstration video using your actual products! Seeing is believing, right?

Optimal Station machines can accept a variety of different methods of payment, including cash, coin, credit card, debit card, gift card, student ID badges, employee ID badges, EMV chip cards, mobile payment apps, QR codes, contactless, swipe,, tap/pay, and gameplay payments. If you can think of another payment type, we can probably figure that out too.

For sure! No need to kill the planet to have proof of purchase, right? Emailed receipts are trending because they’re not only earth-friendly, but who wants to carry around and store all those receipts?

For sure! No need to kill the planet to have proof of purchase, right? Emailed receipts are tYes, Optimal Station machines are equipped with a real-time management solution so operators can keep an eye on business from anywhere. Our online portal allows owners to track sales up to the second, set planograms, change advertising ads, change pricing, run reports, view out-of-stocks, create a pick-list, set alerts, etc. Want to reduce pricing to move a particular product faster for a specific period of time? No problem. Want to increase the prices on a product that’s moving too fast? We’ve got you. You won’t believe how easy and user-friendly our software is!rending because they’re not only earth-friendly, but who wants to carry around and store all those receipts?

Yes. Through the same log-in portal you can easily upload product images, videos, and descriptions directly to the machine from your own computer. Our amazing software makes it simple to drag-and-drop images and create online sale postings. It’s actually fun!

Good news! Our machines are equipped with patented, soft elevator delivery. This means that it is much less likely that an item will have any hesitation in dispensing, but if it does, the machine will keep trying and trying UNTIL the product is dispensed. It also means that you can vend even fragile items without fear of breakage. Regardless, we offer Guaranteed Vend, wherein a consumer is only charged upon completion of a successful vend.

Optimal Station offers full wrap branding, partial branding (e.g. logo labels) as well as branding via static and video ad screens.

Currently, we offer touch screens ranging from 10-inch to 42-inch, but if you can dream it, we can build it, so don’t be shy. We pride ourselves on innovation and the latest technology.

Optimal Station’s technician database is extensive. In the event that a technician is needed, Optimal Station will locate hardware technicians that are qualified to work on our machines. They will ensure your machine is up and running in a timely manner. For any software-related issues, we are on-call and can log in to your machine remotely to fix any issues. Want your staff trained to handle whatever comes up? We can train your staff on hardware and software, ensuring minimal downtime.

Our automated retail machines require 110 VAC 15 amps using a standard socket. Most of our machines will require an internet connection (either hard-wired, Wi-Fi, Ethernet, or via a mobile hotspot).

No worries. Optimal handles all the custom crating and shipping. We manage all logistics, from our fabrication shop to the destination location. From your perspective, it will just magically show up on time and ready to install! An Optimal specialist can meet the machine(s), perform the installation, and train your staff on-site! This guarantees a great launch and helps staff get acquainted with the new business model. Once trained, you will have little downtime and will have the pride and satisfaction of having the machine(s) running smoothly 7 days a week.

Absolutely! We offer an optional cooling unit that allows programmable temperature from 34 º F to 54º F. We inject foam on all of the interior cabinet, assuring the best refrigeration while using lower power consumption.

We have machines of all sizes and shapes. Let us know your limitations and we’ll match you with a machine that meets your specifications.

Our social-media-activated software, combined with our state-of-the-art vending machines are a unique way to give rewards for data, market research, social engagement, and brand awareness. A socially activated vending machine makes a big impression during marketing campaigns, in-store sampling, and promotional giveaways. With our custom solutions, you can dispense anything from a business card to a champagne bottle. Want to take a step further? We have Stations designed exclusively for Event Marketing activations.

We call it the 1-2-5 warranty. 1 year head to toe, 2 years on the compressor (if applicable), and 5 years on the product extraction motors.

Certainly! We can customize a machine for your event or your pilot program. Perhaps you have a short-term retail sales opportunity or pop-up. Or maybe you have a trade show or convention where our event marketing Stations could provide that extra sizzle and excitement. Let us know what you have in mind and we will tailor a rental program for you.

No. Our machines are offered worldwide. We currently have machines in the USA, Canada, Mexico, Antigua, and the Bahamas.

Pricing varies on a number of factors, such as quantity and level of customization. Please contact us for a custom quote.

Let’s collaborate and make an impact with our cross-
discipline approach to design and development

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