Tech Battle of the Bands Case Study

Optimal Station played a pivotal role in the event's success by introducing a range of interactive Stations. These Stations seamlessly addressed the multifaceted challenge at hand, significantly amplifying the event's impact and fostering higher levels of engagement. The centerpiece of this Experiential Marketing activation was the Future 360° Station, a four-sided marvel. Its front side rewarded participants with complimentary socks after they completed a brief survey about myths surrounding homelessness. On the right, an illustrative tracker displayed the progress toward the fundraising goal, creating a sense of proximity and urgency for potential donors to contribute. Simultaneously, the left side of the Station provided an ever-changing display of homelessness-related facts and myths, promoting awareness and education. Flipping to the back, a dedicated photo booth adorned with custom Grace and StartGNV branding preserved cherished memories in a unique way. The Experiential Marketing team brought props that were related to the Tech Battle of the Bands theme. After attendees took their pictures, they were given the option to receive their photos either through SMS or a QR code scan so that they could have memorabilia of the event as well as be able to share their photos through social media, continuing to spread the word. The Ad Station took personalized engagement a step further by showcasing individual sponsor logos. Strategically placed at the event's entrance, it extended a warm welcome to attendees while acknowledging the valued partnerships that made the event possible. Complementing this, the Charging Table seamlessly blended functionality with branding. Adorned with sponsor logos, it provided a convenient spot for attendees to recharge their devices, set down drinks, or just take a quick break. By weaving together education, entertainment, and purpose, these Stations formed a cohesive and unforgettable experience that resonated deeply with everyone involved.